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"One is tempted to say 'the only book you'll need on starting a business.' Brilliant! Genius! Choose your superlative-it'll fit."-Tom Peters
People starting out in business tend to seek step-by-step formulas or rules, but in reality there are no magic bullets. Rather, says veteran company-builder Norm Brodsky, there's a mentality that helps street- smart entrepreneurs solve problems and pursue opportunities as they arise.
Brodsky shares his hard-earned wisdom every month in Inc. magazine, in the hugely popular "Street Smarts" column he cowrites with Bo Burlingham. Now they've adapted their best advice into a comprehensive guide for anyone running a small business.
- Sales Rank: #195750 in Books
- Brand: Brand: Portfolio
- Published on: 2010-02-23
- Released on: 2010-02-23
- Original language: English
- Number of items: 1
- Dimensions: 8.41" h x .75" w x 5.45" l, .55 pounds
- Binding: Paperback
- 288 pages
- Used Book in Good Condition
From Publishers Weekly
Brodsky and Burlingham, both Inc. magazine columnists, offer a host of advice to budding businesspeople in this thoughtful guide. Having seen businesses fail and succeed, the authors have served as mentors to a wide variety of self-starters and use their experiences as object lessons. The book focuses mainly on big-picture practicalities—the protection of startup capital and the necessity of focusing on high–profit-margin sales—but also expounds on overcoming the sales mindset in favor of the entrepreneurial mentality and facing mistakes with grace and an eye to learning. With a clear, conversational style, the authors give advice on raising capital, maintaining relationships with banks and lenders, customer relations, dealing with unexpected roadblocks and hiring good management. But in the end, they contend that entrepreneurship is not only a passion but a way to achieve a happier, richer, fuller life for ourselves and for our children and grandchildren—and with the right mental habits and skills, anyone can achieve entrepreneurial success. Encouraging, succinct and informative, this is an excellent guide for anyone looking to dive into a new business or expand an existing one. (Oct.)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
From Booklist
Brodsky and Burlingham offer an excellent handbook for entrepreneurs, stressing the thinking necessary to deal with many different situations and to identify and capture opportunities as they arise. Brodsky is an entrepreneur and mentor for numerous other entrepreneurs, and the authors use the experiences of one small business as an example of the challenges and growing pains common to all new ventures and what the owners learned along the way to their success. Excellent attention to detail is provided, including the basics of accounting, establishing a goal, determining the viability of a business, and the importance of gross profit. Each chapter, which concludes with important summary points, covers a critical step in a start-up journey including the “right stuff,“ handling inevitable mistakes; why start-ups fail; finding investors; how to lose customers; and what it takes to be the boss. This road map for success should be required reading for those planning a new venture, and will appeal to a wide range of library patrons. Excellent book. --Mary Whaley
Review
Most helpful customer reviews
4 of 4 people found the following review helpful.
Excellent advice that is easy to read and assimilate.
By Amazon Customer
I have been self employed since 1984, with the past twenty years spent helping self employed folk and small business owners. This advice is pure gold. The many stories offer deeper guidance than any lecture can. And I saw myself and many of my clients in many of these same dark holes.
If you are already in business for yourself, read this book. And if you are planning to start out, read this book. It will be the best advice you can possibly get, from an impartial source that has no agenda to steer you into their way of thinking. (Maybe therein lies the true value?)
3 of 3 people found the following review helpful.
The Knack
By imdabgstboss
It is an easy read, plain and simple he wrote it in layman's terms so you don't need a college degree to understand the book. Bo is very insightful and lays a lot of the groundwork for the average Joe who wants to become their own boss. One is example he used was how he started a bike messenger company in the late 1980s, sounds like a simple concept right. Wrong he said the cost of acquire customers was much higher than he expected because the services he provided were new to the market. Bo said up until that point the firms would just send a secretary out in a cab for a few hours to make any crosstown deliveries. The secretaries liked this they got to leave the office and get a change of scenery. The other thing was the firms were set in their ways. Eventually Bo prevailed and had a large cap company with 9 figure working capital. Ironic to is the title of the book because he has a knack for breaking down complex problems to their simplest form then he works from the ground up. Bo also takes on about ten new people each year to mentor. The man should be a professor, lastly the man also has a column in INC magazine that has been published for the last 20 years. This is a quintessential book for anybody thinking about becoming their own boss.
2 of 2 people found the following review helpful.
Read this, and then re-read it
By Y. Miller
This book is an invaluable resource for start-ups and small businesses who want to get wise on how to avoid pitfalls and common mistakes in running/growing a business. I've been an avid reader of Inc. Magazine, where I've followed Norm's Street Smarts column for years. It's great to have all of that wisdom distilled into a book.
The book is also an enjoyable read, with small anecdotes sprinkled throughout the already prose-like format. The book is filled with Norm's no-nonsense, down-to-earth style. This is the next-best thing to having your own personal business mentor guiding you for less than 20 bucks.
Norm is a numbers sort of guy (which he is fond of pointing out), and that is what many small business owners are most inexperience with. Plenty of his solid and practical numbers-oriented advice grounds this book. The only thing I'd love more of (or maybe this would be more appropriate in a follow-up book) are more details on business formulas and accompanying examples to help figure out your own numbers (like COGS, gross margins, etc.)
All in all, this book is an engaging read and gives you a steady stream of good tips you can actually apply to your business today.
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