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Strategic Management: Process, Content, and Implementation, by Hugh Macmillan, Mahen Tampoe
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This textbook provides concise yet thorough coverage of the subject. Going beyond the scope of other management texts, it takes practice into account as well as the academic literature, and gives full weight to the real-life problems of implementing strategy.
- Sales Rank: #3065619 in Books
- Published on: 2001-01-25
- Original language: English
- Number of items: 1
- Dimensions: 7.10" h x .80" w x 9.30" l, 1.60 pounds
- Binding: Paperback
- 384 pages
Review
UK REVIEW "It provides a clear & concise overview of Strategic Management issues."-- Martyn Kendrick, Lecturer, De Montfort University
About the Author
Hugh Macmillan is at Edinburgh University. Mahen Tampoe is at Henley Management College.
Most helpful customer reviews
0 of 0 people found the following review helpful.
Five Stars
By MOC
Great book very helpfull inormation contains
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