Rabu, 02 November 2011

[J778.Ebook] PDF Ebook Strategic Management: Process, Content, and Implementation, by Hugh Macmillan, Mahen Tampoe

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This textbook provides concise yet thorough coverage of the subject. Going beyond the scope of other management texts, it takes practice into account as well as the academic literature, and gives full weight to the real-life problems of implementing strategy.

  • Sales Rank: #3065619 in Books
  • Published on: 2001-01-25
  • Original language: English
  • Number of items: 1
  • Dimensions: 7.10" h x .80" w x 9.30" l, 1.60 pounds
  • Binding: Paperback
  • 384 pages

Review

UK REVIEW "It provides a clear & concise overview of Strategic Management issues."-- Martyn Kendrick, Lecturer, De Montfort University


About the Author
Hugh Macmillan is at Edinburgh University. Mahen Tampoe is at Henley Management College.

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0 of 0 people found the following review helpful.
Five Stars
By MOC
Great book very helpfull inormation contains

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Senin, 31 Oktober 2011

[Q642.Ebook] Ebook What's Your Poo Telling You?, by Anish Sheth, Josh Richman

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What's Your Poo Telling You?, by Anish Sheth, Josh Richman

With universal appeal (everyone poops, after all), this witty, illustrated description of over two dozen dookies (each with a medical explanation written by a doctor) details what one can learn about health and well-being by studying what's in the bowl. A floater? It's probably due to a buildup of gas. Now think back on last night's dinner, a burrito perhaps? . . .All the greatest hits are here: The Log Jam, The Glass Shard, The Deja Poo, The Hanging Chad . . . the list goes on. Sidebars, trivia, over 60 euphemisms for number 2, and unusual case histories all make this the ultimate bathroom reader. Who knew you could learn so much from your poo?

  • Sales Rank: #4241 in Books
  • Size: N/A
  • Color: n/a
  • Brand: CloseoutZone
  • Published on: 2007-05-03
  • Original language: English
  • Number of items: 1
  • Dimensions: 6.25" h x .38" w x 4.75" l, .32 pounds
  • Binding: Hardcover
  • 96 pages
Features
  • Look before you flush!
  • Like a snowflake, each poo is wonderfully unique. But what does it mean?
  • Hardcover; 96 pgs.

About the Author
Anish Sheth, M.D., is a gastroenterology fellow at Yale and lives in Connecticut.

Josh Richman has an MBA from Stanford University and lives in the San Francisco Bay Area.

Most helpful customer reviews

0 of 0 people found the following review helpful.
Leave this little gem next to your guest room commode - a fun read!
By Terry H. Mccann
I read this little book in one sitting - but not on the loo, even though my husband did set it beside the commode! It's a very informative read and you will learn the good, the bad and the downright ugly about your 'business'? It's a lighthearted read, but does give you some advice on what might be something you need to ask your doctor about. For instance if you see blood in the commode - it may just be the fact you had a feed of Beets or if not to seek medical advice. Full of little anecdotes with some fun illustrations. You will learn some useful tips - like not to leave your toothbrush near your commode - read the book and it will explain why!

71 of 79 people found the following review helpful.
It is Poo-Licious!!
By Benjamin
I just finished reading this book cover to cover. The only time I set it down was to wipe away the tears from side-splitting laughter. The chapter on "sneak attack" poos and the "hanging chad" poos made me burst into laughter so hard that several of my work colleagues came by to see what was going on. The book combines great advice, accurate descriptions and solid medical medical reasoning for each type of poo. No longer will I wonder why my poo is the way it is. Great, fun book and perfect for a quick bathroom read.

0 of 0 people found the following review helpful.
Poo-rific! Entertaining and educational.
By BTrain
I bought this book on a whim when I was redecorating my guest bathroom. Someone mentioned how they had kids books about going to the bathroom in the bathroom so I though why not copy that but mix in adult books about poo? Well, I got this for that joke and the books is hilarious (assuming of course that you are into bathroom humor (although I think everyone is it is just a matter of admitting to it or not)). Anyway, the book is great. It has a section for each type of poo with lots oh humor and names for each but also mixes in some educational information from a doctor about each type of poo and when you should be worried or not.

The books is small, which is just the right size to fit on the back shelf of your toilet. Which is where mine is!

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Minggu, 23 Oktober 2011

[B706.Ebook] Ebook Feminism and American Literary History: Essays, by Nina Baym

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Bodies may be currently fashionable in social and feminist theory, but their insides are not. Biological bodies always seem to drop out of debates about the body and its importance in Western culture. They are assumed to be fixed, their workings uninteresting or irrelevant to theory. Birke argues that these static views of biology do not serve feminist politics well. As a trained biologist, she uses ideas in anatomy and physiology to develop the feminist view that the biological body is socially and culturally constructed. She rejects the assumption that the body's functioning is somehow fixed and unchanging, claiming that biological science offers more than just a deterministic narrative of 'how nature works'. Feminism and the Biological Body puts biological science and feminist theory together and suggests that we need a politics which includes, rather than denies, our bodily flesh.

  • Sales Rank: #2439347 in Books
  • Brand: Brand: Rutgers University Press
  • Published on: 1992-09-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.01" h x .73" w x 6.03" l, 1.03 pounds
  • Binding: Paperback
  • 288 pages
Features
  • Used Book in Good Condition

About the Author
Nina Baym (Ph.D. Harvard) is Swanlund Endowed Chair and Center for Advanced Study Professor Emerita of English and Jubilee Professor of Liberal Arts and Sciences at the University of Illinois at Urbana-Champaign. She is the author of The Shape of Hawthorne s Career; Woman s Fiction: A Guide to Novels by and About Women in America, 1820 1870; Novels, Readers, and Reviewers: Responses to Fiction in Antebellum America; American Women Writers and the Work of History, 1790 1860; American Women of Letters and the Nineteenth-Century Sciences and most recently, Women Writers of the American West, 1833 1927. Some of her essays are collected in Feminism and American Literary History; she has also edited and introduced many reissues of work by earlier American women writers, from Judith Sargent Murray through Kate Chopin. In 2000 she received the MLA s Hubbell Medal for lifetime achievement in American literary studies.

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Selasa, 18 Oktober 2011

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Minggu, 16 Oktober 2011

[U759.Ebook] Fee Download Encyclopedia of Major Marketing Campaigns 1From Brand: Thomson Gale

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Encyclopedia of Major Marketing Campaigns 1From Brand: Thomson Gale

Book by Gale Group

  • Sales Rank: #2082364 in Books
  • Brand: Brand: Thomson Gale
  • Published on: 1998-12
  • Ingredients: Example Ingredients
  • Original language: English
  • Number of items: 1
  • Dimensions: 2.97" h x 8.60" w x 11.26" l,
  • Binding: Hardcover
  • 1700 pages
Features
  • Used Book in Good Condition

From Library Journal
Developed as a companion to the publisher's Major Marketing Campaigns Annual, this volume profiles 500 of the most notable marketing and advertising campaigns of the past 100 years. These campaigns cover the marketing of all types of products and services, each in two to five pages, with referral to other sources for further study. Riggs (who also edits the annual) has done a superb job of encapsulating the most important aspects of the campaigns, placing them in historical context, and identifying the target market, competitors, strategies employed, and outcome for each. The size of this collection allows for the coverage of a wide variety of campaigns and the comparison of campaigns and marketing strategies in similar product or service categories. Company studies are presented alphabetically, with campaigns ("You Deserve a Break Today," "Got Milk?") products, and individuals presented through the index. This compilation delivers admirably on the promises in its introduction and should be held by every public, special, or university library that serves marketing or advertising professionals or students.DLittleton M. Maxwell, Univ. of Richmond, VA
Copyright 2000 Reed Business Information, Inc.

From Booklist
Offering informative profiles of 500 marketing campaigns from the twentieth century, this work provides background information, strategy, and outcomes of notable print, radio, and television advertising efforts. Campaigns were selected based on their conceptual value or innovation, company or brand importance, and overall effectiveness. The majority occurred after the 1950s and all took place, at least partially, in the U.S. Examples include the California Milk Processor Board's "Got Milk?" Timex Corporation's "It Takes a Lickin' and Keeps on Tickin'," and Wendy's International's "Where's the Beef?"

Entries are arranged alphabetically by company name, with a general index listing product names, advertising agencies, and people, while a subject index offers broad subject terms. The first two sections of each entry describe the campaign and its strategy plus the product or service itself and the historical details surrounding the company, brand, and market, along with any necessary cultural context. The product's target market is covered as well. Next, entries discuss the competitive environment and the fundamentals of the marketing strategy. Each entry concludes with an outcome assessment. The campaign is evaluated in terms not only of its effect on product sales but also of its impact on the company as a whole and the public response.

Profiles generally range from three to six pages and certainly cover all the basic information most users will be looking for. Quotes from the people involved in the campaign and from major articles written about the campaign are frequently used. Each entry lists a number of additional articles and books for further information. There are some 400 black-and-white reproductions of print and television ads and more than 500 sidebars. The sidebars provide additional facts about campaigns, such as the rumors that Spuds MacKenzie (the bull terrier "spokesman" for Bud Light) was really a she and that the name 7Up was likely derived from a cattle brand.

Few reference works offer historical information about advertising campaigns, and none match the depth and quality offered here. Although most of the information can be had from articles in major newspapers, business magazines, and standard advertising trade publications, users are sure to appreciate being able to access background details and essential facts and analysis in one handy resource. Recommended for academic libraries and medium-sized and large public libraries.
Copyright © American Library Association. All rights reserved

Most helpful customer reviews

3 of 5 people found the following review helpful.
99% Inspiration, 1% Perspiration
By A Customer
The best place to pick the brains of 20th Century's most enlightened marketing thinkers.

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Sabtu, 15 Oktober 2011

[M376.Ebook] Get Free Ebook Shadow Lords & Get of Fenris (Werewolf: The Apocalypse: Tribe Novel, Book 1), by Gerbod Fleming, Eric Griffin

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Shadow Lords & Get of Fenris (Werewolf: The Apocalypse: Tribe Novel, Book 1), by Gerbod Fleming, Eric Griffin

This first book of White Wolf's exciting new Tribe Novel series shows the Garou - the werewolves of the World of Darkness - at their best and at the worst. In Shadow Lords, we see how the fractious Garou struggle for dominance over one another, and in Get of Fenris, at a Concolation - the largest gathering of Garou - we see them standing together in their endless war against the Wyrm. But how long can the Garou continue to fight this war? Their numbers are diminishing, and as this seven-book series will reveal, their past is being taken from them as well.

  • Sales Rank: #127714 in Books
  • Brand: Brand: White Wolf Publishing
  • Published on: 2001-04-30
  • Original language: English
  • Number of items: 1
  • Dimensions: 7.00" h x .80" w x 4.20" l,
  • Binding: Mass Market Paperback
  • 288 pages
Features
  • Used Book in Good Condition

About the Author
GHERBOD FLEMING is the author of the hit Clan Novel: Gangrel and many other novels and stories set in the World of Darkness.

ERIC GRIFFIN is the author of the best-selling Clan Novel: Tremere and Clan Novel: Tzimisce, and many more stories and novels set in the World of Darkness. Griffin was initiated into the bardic mysteries at their very source, Cork, Ireland. He is currently engaged in that most ancient of Irish literary traditions-that of the writer in exile. He resides in Atlanta, Georgia, with his lovely wife Victoria and his three sons.

Most helpful customer reviews

0 of 0 people found the following review helpful.
Wonderful book
By angela johnson
Wonderful book. I was impressed how fast it came in. The story is very captivating. If you love werewolves then this is the book for you.

0 of 0 people found the following review helpful.
Great!
By Jailson Braga
I received my order in time and the book is in perfect conditions! If they sell another tribe novels i will buy with them for sure!!!

0 of 0 people found the following review helpful.
werewolf
By Lilian Bascuñan
An excellent book, very easy to read, and deep characters. Very recommend for the fans of NWOD or WOD. A must have for your collection

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Panic Attacks Workbook: A Guided Program for Beating the Panic Trick, by David Carbonell

With methods and exercises based on the author's extensive clinical experience, Panic Attacks Workbook helps people understand the true nature of their panic attacks. It demonstrates the vicious cycle of habitual responses that lead to debilitating attacks, teaches how to halt this self-destructive process, and guides people along a proven path that promotes recovery.

David Carbonell outlines such cognitive behavioral methods as diaphragmatic breathing, progressive exposure, desensitization, relaxation, keeping a panic diary, and much more. He shows how to cultivate a personal attitude that facilitates solutions rather than placing blame.

He clearly explains how the very nature of panic leads people into a chronic cycle of anticipation, panic, and helplessness, and details how to overcome this pattern with innovative responses and an attitude of acceptance. Charts, worksheets, and program outlines help point the way through the workbook and on to recovery.

  • Sales Rank: #17314 in Books
  • Brand: Carbonell, David
  • Published on: 2004-10-19
  • Original language: English
  • Number of items: 1
  • Dimensions: 10.75" h x 8.50" w x .75" l, .83 pounds
  • Binding: Paperback
  • 239 pages

About the Author
Dr. David Carbonell is the founder and director of the Anxiety Treatment Center in Chicago.

Most helpful customer reviews

11 of 11 people found the following review helpful.
Driving Phobia GONE!
By OkieGirl
My SEVERE driving phobia came on, out of the blue, just over 2 years ago (after driving fine for many years). Bridges, overpasses, elevated areas, and sharp curves caused me the most problems. After the first few months of trying without any success I just gave up. I lost all my freedom and felt completely worthless and useless. After two years of feeling like a prisoner in my own home I decided enough was enough and started searching for help. I sure wasted a whole LOT of time and money along the way but I finally landed here on this book. Hope whoever is reading this review has found it early in your search because this it's really all you need if you have a strong will to succeed.

I couldn't drive anywhere really. The horrific and paralyzing fear was just too great. I purchased this book two months ago and started practicing immediately after hurriedly (but thoroughly) reading it all the way through and following his suggestions to the letter. Now here I am, two months later, about to take off on a 500 mile trip to see my daughter and I’m completely calm and confident.
YOU CAN DO THIS!! It will NOT be easy, no, not at all but please KNOW you can! When that day of freedom finally comes you will be beyond glad, you will be and feel many wonderful things.

Important Note: I temporarily developed generalized anxiety while practicing as my nerves were raw. Not realizing what was going on I thought something horrible must be wrong with me and I nearly quit shortly after I started. I later learned about being extremely sensitized, that it was normal in the first few weeks, and that it would pass. I really didn’t believe it would pass but it did. I used the techniques from Hope and Help for Your Nerves by Claire Weekes to get through the generalized anxiety while practicing to overcome the driving phobia. I highly recommend you have it in your arsenal before starting out on your road to recovery and freedom. It’s very old school. You just have to chuckle and look past that. She did mention using medication but you don’t need it. If you’re like me, you think you need it, you think it’s the only answer, but it’s not and it would be another thing you would have to work through later so why do that to yourself. So thankful I didn’t.

8 of 8 people found the following review helpful.
My first recommendation to anyone suffering with panic disorder/attacks/anxiety
By T. J. Marshall
This book single-handedly got me on my road to recovering from Panic disorder (Couldn't leave the house, couldn't be alone, couldn't drive alone, especially highways or far from home, etc.)

As a man, you feel castrated when hit with Panic disorder. All the things you used to do, used to love to do, and still want to do (like going for a hike, camping, taking a day-drive to the beach, driving to the country, even going to the store!) felt impossible for me. It was extremely saddening and depressing. Then, I got this book.

This book helped me just as much as therapy did. I only wanted to take medicine/anti-depressants as a last resort; and I never had to.

I can now drive on my own no problem and simply function! I don't wake up every day being reminded what I can't do. I haven't flown alone yet since this happened, but the idea doesn't scare me nearly as much as when I started. I am completely over "being alone", can drive with zero problem, even far from home, take elevators (with other people... I just hate those things ha), and feel virtually "cured." "Cure" is a bad word for anxiety sufferers, but I'll just say, I trust myself to handle panic attacks in the future. I can get through them, I always have. Future me is always ready for them.

Watching the authors videos on his website helped put a face to the words in the book, which as the other reviewers noted feels like he's sitting right next to you. I was literally saying "holy crap" every other page in this book at how exact he was describing what I was going through.

Combine this book with therapy, just so you have some accountability on what thoughts you're internalizing without realizing it, EXERCISE, and taking some vitamins, and you will be very surprised.

God Bless Dr. Carbonell.

11 of 11 people found the following review helpful.
Simply life-changing...THANK YOU to the author!!!!!
By NC
I have never written a review for Amazon, though I have been a customer for years. This book has made me break my silence. It has transformed my life, seemingly overnight. I began having panic attacks about 3 months ago and they had reached the point of becoming debilitating. I was avoiding elevators, planes, crowds, even the grocery store. My husband wanted to take me on a (flying) trip to NYC, and I thought I would pass out at the thought of it. I sought a counselor specializing in panic disorder, and she felt sure that I could "self treat" my panic. So I sought out this book. I had barely finished this book when our NYC trip was upon us. The night before the trip I nearly backed out. The anticipatory anxiety was a nightmare. But I put full faith in the principles of this book, barely slept, and rose to get ready for our 6 am flight. I could not eat, I could barely talk, I was so anxious...until the plane took off. Then it was gone. It was like a miracle. I am still in shock at how simple it is to face down a Goliath like panic disorder and win. The trip to NYC, full of elevators, subway rides, and crowds, was actually...yes, FUN! I felt like a new woman, empowered to take back my life. Now when an airplane flies over, instead of saying to myself," I'm glad I'm not on that", I smile, and say to myself," Wow, I wonder what adventure they're off to?!". GET GET GET this book if you have ANY issue with panic attacks, claustrophobia, flying, public speaking, etc. It has been the best money I have ever spent on Amazon, hands down.

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